SEO Templater — bulk meta tag generation for WooCommerce

SEO Templater for WooCommerce describes the title, description and H1 as a formula with placeholders — and applies it across the whole catalogue. Filling in meta tags by hand for several thousand products isn’t realistic, and without them pages end up competing with each other in search results.

Templates instead of manual work

Separate formulas for products and product categories, and in Pro also for tags and attribute values. About 25 placeholders: name, category, brand, price, SKU, store name, model, attribute, option, product count, minimum price, availability, year, page number, separator. Templates are compatible with the OpenCart version of the module: {product_name}, {manufacturer}, {store_name}, {attribute:Colour} behave the same way.

An empty variable doesn’t leave a gap in the string: it’s removed together with its separator, and an optional block such as [ SKU {sku}. ] disappears entirely. Title and description length is controlled with trimming at a word boundary.

Preview first, then write

The “Preview (dry run)” shows a “before → after” list and highlights any length overruns — nothing is written yet. Applying then runs in batches with a progress bar and a “Stop” button. “Fill empty fields only” mode protects anything you wrote by hand.

Where the meta tags get written

If Yoast SEO or Rank Math is active, values are written straight into their fields, so your usual tools and checks keep working as before. If there’s no SEO plugin, the module keeps its own fields and prints <title> and <meta name="description"> itself.

What’s free and what’s Pro

Without a licence key, one run processes up to 200 objects at a time, and meta tags already generated stay in place after the trial ends. Pro fields stay in place — greyed out, with a Pro badge and one line explaining what they give you, so you see a boundary rather than an empty spot.

Canonical and technical SEO (Pro)

rel=canonical stripped of filter_*, orderby, min_price, max_price and UTM tags; self-canonical or canonical to the first page; rel=prev/rel=next; noindex for filters, sorting, pagination and search.

Why a store needs this

Nobody writes meta tags by hand for a thousand products. So most stores either leave the title empty (and Google pulls something from the page as best it can) or use the same one across the whole catalogue — which means duplicates, and search engines cut visibility for those.

A template solves this once: you describe the rule, and every product gets its own unique title and description, assembled from its own data.

How it works, step by step

1. You write a template out of variables: product name, category, brand, price, store name.

2. Choose what to apply it to — products or categories (in Pro also tags and attribute values, and a single category or brand can get a rule of its own).

3. Look at the preview on real products: exactly what will come out before anything is written.

4. Run the write. If Yoast SEO or Rank Math is installed, meta tags land in its fields, not in a parallel store.

Preview first, then write — and why it matters

A mistake in a template applied to a thousand products means a thousand identical or truncated titles. Fixing it takes another run, and by then Google has already recrawled the catalogue.

That’s why writing here is always two steps: first you see the result on a sample, and only then do you give the command to write.

Under the hood

If Yoast SEO or Rank Math is installed, meta tags are written into the same meta fields the SEO plugin reads. So the result shows up both in its interface and in its page analysis — and if you ever remove the templater, the tags stay in place. Without an SEO plugin, the tags live in the module’s own fields and are deleted together with it.

The run goes in batches rather than one request, so a large catalogue doesn’t time out the site.

How to install

1. Upload the archive via “Plugins → Add New → Upload Plugin” and activate it.

2. Write a title and description template.

3. Check the preview on a dozen products.

4. Run the write and check a few cards in your SEO plugin.