Volnuy — an online store for gates, fences and enclosures in Dnipro

The brief

Volnuy manufactures gates, fences and canopies from profiled sheeting in Dnipro. The client came to us with a simple request: a site where users configure their own gate, see a fixed price, and reach checkout without calling a manager. Alongside that, separate landing pages were needed for each category (fences, blinds, canopies), since ad traffic is run to each of them independently.

What we did

We built an online store on WordPress + WooCommerce with ready-made gate packages, conversion landing pages for each product line, a bilingual UA/RU structure, and a gallery of completed work. Design, front end, and payment setup — the full turnkey cycle.

A store with ready-made kits

The catalogue holds 9 gate packages across three series — Swing Base, Swing PRO, and Sliding — each with a fixed “turnkey” price. The left panel offers categories, a price filter, and a manufacturer filter. This covers the bulk of requests where the client already knows what they want and just picks by budget.

The product page isn’t plain WooCommerce — it’s a landing page: premium photos, 3 key benefits with icons, a detailed spec description, customer reviews and video walkthroughs. The “Add to cart” button always stays in view — the client can buy right there or move on to the standard cart and checkout.

Separate landing pages for each category

Fences, blinds and canopies draw different audiences and run separate ad campaigns, so each got its own standalone landing page with its own hero section, a list of benefits, a RAL palette with 24+ colours, and three pricing tiers. Everything leads to one request form that goes to the admin’s email and Telegram.

A slider of completed work and social proof

The homepage carries a slider of 22 real turnkey cases, plus a block with Google reviews and video testimonials from clients. Buyers see actual photos of real installations across Dnipro and the region, not renders — which removes the main objection of “but what will it look like at my place.”

The workflow, right on the homepage

A dedicated “How we work” block lays out two scenarios — a full turnkey cycle (7 steps from consultation to payment) and building the structure without installation (6 steps). This removes typical questions to the manager and lets clients work out for themselves which option suits them.

Checkout with three carriers and three payment methods

Checkout is a single-screen page reached by an automatic redirect from add-to-cart, skipping the intermediate /cart/ page. The main column: an order table (item + total), a Name / Surname / Phone / Email form, a choice of one of three carriers — Nova Poshta (default), Justin, and Ukrposhta (flagged as “2-3 days slower”) — and three payment options — LiqPay, bank transfer, or cash on delivery. Address selection runs through “Choose city / Choose branch” dropdowns. On the right, a sticky block shows the order summary plus three trust cards (secure payment / delivery across Ukraine / 14-day returns) and one “Confirm order” CTA.

A transparent payment and delivery page

A dedicated /oplata-i-dostavka/ page, linked right in the header, serves people who want to see the numbers before heading into checkout. Courier delivery across Ukraine costs 2,500 UAH; delivery to a freight-company warehouse costs 2,200 UAH (assembled frames) or 1,500 UAH (kits). Four payment methods: cash on delivery, online card payment on the site, bank transfer (with sole-trader details shown right on the page for B2B clients’ accounting), and cash on receipt. Hours: Mon-Fri 9-19, Sat-Sun 10-16, and around the clock via the site. Orders are processed the same day, with delivery in 1-3 days.

Contacts with hours and office photos

The /contacts/ page is minimalist: a photo of the workspace on the left, and on the right a click-to-call phone link, an address (Dnipro, 4 Bohdan Khmelnytsky St), a mailto email link, and business hours (Mon-Fri 8-18, Sat-Sun closed). No extra forms or CTAs — a client finds the contact they need quickly and calls or writes.

Outcome

The site works as a stand-alone salesperson: a client arrives from an ad onto a landing page or the catalogue, reads the specs, picks a package at a fixed price, and places an order without a single phone call. The bilingual UA/RU structure covers both markets at once, while the case slider and Google reviews are the main conversion driver ahead of checkout. A three-way choice of carrier and payment method, including sole-trader details, serves both private clients and construction firms.