Akademie Aachen — German language online school website

“Akademie Aachen” (spraachen.kiev.ua) is a German-language online school with a 20-year history: a joint Ukrainian-German project that has been running in Kyiv since 2004 and, since 2019, in an online format. The school prepares adults, teenagers and children from level A1 (“from scratch”) to C1, including preparation for international exams (Start Deutsch, Goethe B1/B2, TestDaF). The site is a multi-page corporate WordPress resource (UA/RU) with a content-rich landing-style homepage: it has to explain the methodology, show the format of online lessons, lay out the terms and prices for each course type, display a live schedule of upcoming groups, and carry the visitor through to an application or a free level test.

Technical stack

A custom WordPress theme (UA as the primary language, RU at /ru/) with a live group schedule, course cards, a level table and a news blog. The brand palette is white-and-green with a yellow accent, a clean grid, and generous white space. Social proof sits right in the hero — a Google rating of 4.7 from 270+ reviews with a direct link. Communication runs through messengers (Viber / Telegram / WhatsApp) — buttons in the header, the contacts section, and a floating panel on mobile. The layout is responsive: multi-column course, level and teacher blocks reflow into a single column, the schedule collapses into an accordion by group, and navigation moves into a burger menu.

Site structure

Main menu: School, Terms, Teachers, Contacts, plus a recurring “Level test” button. The homepage is built as a long landing-page tour: hero → about the school → benefits → “how the online course works” → terms (courses) → group schedule → levels A1–C1 → methodology → video portrait → teachers → contacts → news. Individual pages cover “About us”, “Methodology”, “Team”, specialised courses (Goethe B1/B2, TestDaF, Start Deutsch, studying in Germany), level testing and the contract.

Hero and the “School” block — trust from the first screen

The hero immediately addresses the main objection to an online school — “is this actually serious”: 20 years of history, a Ukrainian-German project, a Google rating of 4.7. Three quick facts make clear the timeline (A1–B2 in a year), the price (from UAH 2,750/month) and the format (Zoom, groups of 6–10). Below that is a detailed “School” block with the school’s history, a mention of Hueber and Klett textbooks, and an accordion of 4 advantages (experience, communicative method, technology, teachers).

Terms — courses as cards with full timing and price

The “Terms” section breaks down the study formats into separate cards with photos: Intensive (3 lessons/week, 20×1:45, 7 weeks) and Super-intensive (5 lessons/week, 3 weeks) for adults 16+, plus a course for teenagers (13–15) and a course for children (9–11). Each card shows the target audience, a description, a parameters table (lessons, days, time, period, group size, levels) and a price with a CTA. This format lets the buyer compare intensity and cost without navigating to other pages.

Schedule — a live timetable of upcoming groups

The key conversion block is the “Upcoming groups” table with a level filter (All / A1 / A2 / B1 / B2 / C1). Each row shows: level and days/time, the enrolment period (specific dates or “enrolment ongoing”), group size, textbook (Menschen / Sicher), number of hours, and price. This removes the uncertainty of “when and for how much can I start” and lets the visitor pick a specific group right away. On mobile, the table becomes an accordion by group.

Levels, methodology and teachers

Next comes the A1–C1 levels section (each with hours, sub-level courses and an estimated timeframe) under the tagline “From zero to B2 in a year”, a block on methodology (the communicative approach, the PPP algorithm), a video portrait “Heute war Freitag”, and a teachers section — cards with photos, education (Humboldt-Universität Berlin and others), German proficiency (C1+/C2) and experience. This is academic social proof, critical to the decision of choosing a language school.

Contacts and news

The contacts section funnels the application into a convenient messenger (Telegram / Viber / WhatsApp) or towards a free level test, alongside a phone number, email and the Kyiv address. The homepage closes with a feed of news and tips for German learners — content that works both for SEO and for expert positioning.

Inner pages

Individual pages

Besides the homepage: “About us” (history), “From the director”, “Methodology”, “Team”, “Courses for children”, the level test, the contract, vacancies, and a line-up of exam-specific courses (Start Deutsch 1, Goethe B1, Goethe B2, TestDaF) plus “Studying in Germany”. Every page is available in two languages — UA (root) and RU (/ru/).

Summary

spraachen.kiev.ua is an example of a corporate landing-page site for an educational product, where the length of the homepage is justified: before buying a course, a person wants to understand the methodology, the online lesson format, the schedule, the price, and to see the teachers. The site consistently addresses every one of these questions — from the Google rating in the hero to a live group table and academic team profiles — and everywhere leads to a single step: an application via messenger or a free level test. 20 years as a brand, UA/RU bilingual support, and structured content make it a working tool for enrolling groups.