Yevrospektr — ALESTA powder coatings

Context

Yevrospektr is a private enterprise from Kyiv, founded in 1993, a direct dealer of AXALTA Coating Systems France SAS (formerly DuPont). The company supplies ALESTA powder coatings made in France and Coathylene low-density polyethylene powder (Switzerland) to Ukraine. The site’s audience is powder-coating businesses, manufacturers of aluminium facades and profiles, agricultural machinery, metal furniture and fencing, and metal decorative-coating workshops.

The site had to do several things at once: present the range of 6 ALESTA series (from matte architectural AP to high-temperature HR and Plascoat thermoplastic) with explanations of their applications, give Coathylene its own dedicated marketing block, show the latest collections appearing in the AXALTA catalogue, hand clients downloadable PDF catalogues and ISO certificates — and guide the user through a transparent contact block with working hours, the address on Rodyny Bunhe Street in Kyiv, and a direct form to the corporate email.

What we did

A one-pager on WordPress with a custom theme: anchor navigation (Our Paints / Coathylene / New Arrivals / Stock Availability / About Us / Contacts), a lilac-pastel palette with a magenta CTA, and a separate /about/ page with the story of 30+ years working with AXALTA. A topbar with the direct email info@evrospektr.com and phone number +380 50 419 5967 (Viber/Telegram/WhatsApp) sits above the main navigation, so contact is one click away from anywhere on the scroll.

Hero: a brand statement with a direct AXALTA contract

A bento composition: on the left, the pill tag “Direct contract · AXALTA Coating Systems France”, a large H1 “FRENCH POWDER COATINGS” with the word “POWDER” highlighted in an accent purple, a lead paragraph about the ALESTA brand, and two CTA buttons (“Contact us” → #contact, an outline “About our paints” → #paint-info). On the right, a decorative photo of brightly coloured Vespa scooters as emotional proof that “we make the world brighter”. Below the hero is a sticky row of anchors to the main catalogue sections.

Describing ALESTA: what the paint is and where it’s used

A text fold on a pink-pastel background with a “RAL colour collage” composition on the right. The paragraph explains, for a user unfamiliar with the technology, that powder coating is a dry polymer powder applied by electrostatic or tribostatic spraying and cured at 170–200°C. Next is a bullet list of four application areas: architecture (facades, window systems, curtain-wall panels with QUALICOAT certification), metal structures (fences, gates, supports, balcony railings), furniture and fittings (office frames, appliances), and industry (agricultural machinery, machine tools). It closes with a soft pitch: 30+ years with AXALTA, RAL Classic plus exclusive colours, delivery from France within 10–12 working days when an item isn’t in stock.

The “Our Paints” catalogue: 6 series in a grid of cards

A 4×N grid of cards for the different ALESTA series, each with a photo of a real application (facade / industrial equipment / furniture / laboratory) and a short description of its use: ALESTA AP, a polyester architectural coating with QUALICOAT certification (the top seller, badged “Top seller”), ALESTA IP, a polyester industrial coating for outdoor use, ALESTA EP, an epoxy-polyester coating for indoor use and safes, ALESTA Zero Zinc, a zinc-free primer for an enhanced anti-corrosion layer (badged “New”), ALESTA HR, a high-temperature coating (up to 400°C, black velvet/matte), Plascoat, a thermoplastic coating for refrigerator shelving (badged “New”). Each card is clickable and reveals details on hover. Every description ends with the standard note “Please check current stock availability in Kyiv”, which doesn’t leave the customer guessing — it routes them straight to contact.

Coathylene: a separate marketing block for LDPE polyethylene

A technical section on a lilac background with a photo of the Coathylene HA 1682 PDF document (general properties, mechanical, thermal, electrical) as live proof that the company keeps the full product specification on hand. On the right, a short marketing text: Swiss low-density polyethylene powder (LDPE), used in manufacturing plastic and fibreglass products, with its own CTA, “Contact us about Coathylene” → #contact. It’s kept separate from the ALESTA catalogue — Coathylene has its own client base (plastics manufacturers) and is served through a separate contact flow.

New Arrivals: 12 cards in a grid catalogue

A 4×3 grid of the newest items in the AXALTA catalogue: SAMES-KREMLIN (powder-coating equipment from France), On-site touch-up (touch-up bottles with a brush for repairing a coating on site — instructions in the “Catalogues” section), Refuge / Intuition / Cavernous / Core / Mineral Collection (new shade collections), For wheels (a specialised metallic series for alloy wheels), January / February (popular seasonal collections), METALLIC IE80207006225 (a new metallic item code), PercoTop CS410 solvent (for surface preparation and improved adhesion). Each card carries a photo of the colour sample or packaging, a date added (01.06.2026), and a short description. This isn’t a PR block — it’s a live news feed showing that the catalogue is continually updated.

Catalogues and certificates: 9 downloadable PDF cards

A 3×3 grid of documents the customer can grab in one click: an up-to-date document “ALESTA paints in stock in Kyiv” with a date (the exact stock position as of today, updated manually), PDF catalogues for series (Anodic / SupraAnodic / Fine Textured / Iconica / Timeless), the ALESTA safety data sheet, an international ISO 9001:2015 certificate from LRQA, and separate instructions for the on-site touch-up bottles. Cards are consistent: a thumbnail (PDF preview or photo), an H3 heading, a description, and a “Download →” arrow button linking directly to the file under /wp-content/uploads/. Documents aren’t hidden behind a lead-capture form — a B2B customer expects instant access to a PDF.

AXALTA representative + advantages

Two adjacent sections close out “why us”. The first is a white-pastel card with a photo of the same coloured scooters and the text “Official representative of AXALTA Coating Systems France SAS”: a reminder that the company works without intermediaries, with the paint going straight from the factory in France to the warehouse in Ukraine. The second is three feature cards on a fresh lilac background with thin icon badges: Direct contract (the only direct agreement with AXALTA in Ukraine), French quality (DuPont heritage, European standards), Certified documentation (every batch comes with a quality passport and origin documents). This isn’t an empty “benefits carousel” — it’s three arguments for why the price isn’t the same as a generic, unbranded supplier.

Implementation details

Stack and structure

WordPress with a custom theme, no blog and no e-commerce — purely a landing page plus an /about/ page. Single-page anchor navigation covers the whole customer journey (from catalogue to contact); an additional company page lives at a separate URL. The paint-series and catalogue cards are static HTML blocks with admin-managed content through an ACF-like panel (image + heading + description + link). PDF documents are stored under /wp-content/uploads/ and are available directly, with no gated forms. The contact form is a native WP plugin with an email notification sent to info@evrospektr.com.

Responsive design

At 390 px the topbar collapses into a single compact column (email and phone stacked), and main navigation moves into a burger menu on the right. The hero reflows into a single column: H1 → lead paragraph → two full-width CTA buttons → the scooter photo at the bottom as a decorative finish. The card grid sections (Our Paints, New Arrivals, Catalogues) go from 4 columns down to 1 with even spacing, without breaking the hover states (hover isn’t needed on mobile — the card is already open).

Branding and tone

Palette: a pastel lilac background, a rich magenta accent for the primary CTA, a light beige fold for the ALESTA description, black sans-serif H1/H2 with key words highlighted in purple. The logo “Yevrospektr” carries an italic portion in its second half — a subtle brand marker. The tone of voice is direct, without B2B jargon, with mandatory technical facts (curing temperature, collection codes, delivery times) — a customer in powder coating expects specifics, not marketing. A separate tone marker is the footer credit “© 1993–2026 Yevrospektr”, which is itself a trust signal: 33 uninterrupted years in the market.

Result

Yevrospektr got a one-pager built for direct conversion in the B2B powder-coating segment: a catalogue of 6 ALESTA series with real photos of applications, a separate marketing block for Coathylene, a new-arrivals feed of 12 fresh items, 9 PDF catalogues and certificates with no gated forms, and a transparent contacts block with working hours, the address on Rodyny Bunhe Street in Kyiv, and a direct form to the corporate email. The site is stripped of “corporate noise” — no blog, no generic news, no testimonial carousels. In their place: a direct statement of AXALTA Coating Systems France dealer status since 1993, and a live catalogue that’s kept up to date with actual stock movement.