M2M3 — a landing page for a metal suspended ceiling manufacturer

A landing page for M2M3, a factory that manufactures metal suspended ceilings. The page is built as a sales funnel for a B2B buyer: a hero with six key trust markers, transparent pricing for both ceiling types (linear ceilings from UAH 830/m², Armstrong cassette ceilings from UAH 457/m²), a “quote in 15 minutes” form built right into the page, plus a portfolio of completed projects, five quality certificates and 13 FAQ answers. Every CTA leads to a single manager — no intermediate forms, no email newsletters.

Hero — six advantages in a single row

The first screen does the job of a single presentation slide: a large heading, “Suspended Metal Ceilings”, a lead line focused on the target segments (offices, shopping centres, HoReCa, hospitals, commercial property) and immediately six trust checkmarks: manufacturer’s own factory (no middlemen), the most competitive price, a delivery discount, beating a competitor’s offer, installation across all of Ukraine, and two ceiling types in a single price list. To the right of the text are three KPI cards: a 10-year warranty, 10+ years on the market, 700+ completed projects. The “Quote in 15 minutes” CTA button is duplicated below the list of advantages and again in the top-right corner of the header — the user never has to hunt for it, it’s always in view.

A ceiling-system catalogue with fixed pricing

Instead of an abstract “find out the price by filling in a form”, M2M3 publishes real figures straight away. Two cards: Linear ceilings (for hotels, banks, lobbies — three tiers by slat width, from UAH 830 to 1310/m²) and Armstrong cassette ceilings (for hospitals, schools, offices — from UAH 457/m² standard, UAH 493/m² convex). Each card has a photo preview, a photo-gallery counter, tags for the target segments (Hotels / Banks / Lobbies; Hospitals / Schools / Offices) and its own “Get a quote” CTA. Transparent pricing removes the main B2B objection — “there’s no way to know how much this will cost”.

A portfolio of completed projects

The “Completed projects” section holds five cards from different segments: a Medical Centre in Kremenchuk (1,400 m² Armstrong cassette), a Shopping Centre in Kyiv (6,200 m² linear), a restaurant complex in Mykolaiv (620 m² cassette), office premises in Cherkasy (1,800 m² linear), and a secondary school in Chyhyryn (320 m² cassette). Each card shows the category (Hospitals / Shopping Centres / Restaurants / Offices / Schools), the project name with its city, the area and the ceiling type. This closes the “but our case is different” objection — a buyer from any segment finds a relevant example straight away.

A transparent process from enquiry to delivery

“How we work” is laid out in six numbered steps: 1) an enquiry, with a manager’s reply within 30 minutes; 2) a consultation to choose the ceiling type and colour; 3) an agreement with fixed price, timelines and warranty terms; 4) production at the company’s own factory; 5) delivery across Ukraine; 6) after-installation technical support from the manager. On the right is a photo of the production shop with the caption “1,200 linear metres/day — production speed”. This block removes the fear of “I’ll order it and never hear back / have no idea when it’ll arrive” and immediately names the production pace with a concrete figure.

A “quote in 15 minutes” calculator

The heart of the funnel is a compact four-field form: length (m), ceiling width (m), city, phone number. Next to it are four checkmarks about the terms of the quote: the quote itself is free, the reply comes within 15 minutes, no hidden fees, and the price is fixed for the duration of production. There’s no “choose a ceiling type / upload a design / attach a drawing” — the entry barrier is minimal, and all the qualifying work stays with the manager. This is a classic lead-magnet format for the B2B segment, where the client first wants to grasp the budget in principle, and only then move on to the details.

Certificates and leading steel suppliers

A separate “Our certificates” block shows five previews of real documents: a Certificate of Conformity to DSTU B EN 14782:2015 (Poltavastandartmetrologiya), and steel-quality certificates from four factories — POLYSTEEL (Ukraine), U.S. Steel Košice (Slovakia), ArcelorNipponSteel (Germany), Yıldız Demir Çelik (Turkey). This closes “but what steel do you use, and where’s it from” in a single glance — elsewhere on the page, separate badges repeat the standards ISO 1461:2022 / DSTU B EN 14782:2015 / EN 14782:2006 IDT / steel grade DX51D. For a tender-buyer’s legal team, this is a ready-made evidence base.

FAQ — 13 questions about the product and the brand

The page closes with a full FAQ of 13 questions: production timelines, the minimum order (50 m²), delivery, Armstrong panel dimensions (595×595 mm), technical documentation, what an Armstrong ceiling is, its advantages, panel types (standard / moisture-resistant / black / designer), pricing, how to buy, the advantages of a metal Armstrong ceiling, what a linear ceiling is, and linear ceiling pricing. Each question is its own accordion card. This block does two jobs at once: it removes a buyer’s doubts before they submit an enquiry, and it adds semantic weight to the page for search queries like “armstrong ceiling price”, “buy linear ceiling”, “armstrong metal”.

Technical stack

WordPress as the CMS (the content manager adds projects to the portfolio without a developer), a bespoke theme, jQuery 3.4 with a slider/popup for the catalogue and reviews, KeyCRM as an on-site CRM widget, a phone mask for the UA format on the quote forms, and local photo assets with no CDN. No heavy frameworks — the first content renders fast, the header never blocks the hero, and the forms work without any extra SDKs on the page.