Landing page · WordPress · 2023

MH Shipping Inc — a promo site for a Chicago logistics company

Промо-сайт асет-лайт-логістичного брокера з SLA «5 хвилин» і 21 партнером у маркізі довіри

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MH Shipping Inc is an asset-light logistics broker from Park Ridge, Illinois, USA, selling cargo owners across the United States not a fleet of trucks but access to a vetted network of contractors and a fast human response. The site’s job was to prove, within one or two screens, that the company genuinely covers five distinct logistics scenarios (from container drayage out of the port to private car transport), show a 21-partner “logo wall” as trust proof, and capture the lead in a form that promises “we respond within 5 minutes”.

One focused CTA — Schedule a Call

The hero rests on three pillars: a rich brand-green background (#004225) over a night photo of a port full of Maersk / Hyundai / HMM containers, a minimalist “MH SHIPPING INC” brand mark in outlined building-shaped letters, and two mirrored CTAs — a round pill button “Schedule a Call” in the nav’s right corner and “Request a Quote” right under the heading. The header itself is thin (80px), the hero is under 600px, with no clutter. This isn’t a “services showcase” — it’s a funnel with a single action: get in touch with a manager.

5 services — numbered cards with themed photos

The Services section is a horizontal grid of five cards, each with its own background photo and a round white number in the top-left corner: 1. Drayage (aerial shot of a port with a container terminal), 2. Transloading (a warehouse with cardboard boxes), 3. Warehouse / Cold-Storage (a tall racking warehouse with a reach truck), 4. Hot-Shot / Expedited (a white sprinter van on a mountain road), 5. Car Transport (a two-tier car hauler loaded with crossovers). Instead of a dry list of services — five separate visual worlds, each of which lets a prospective client instantly recognise their own case.

Grid of 5 services — Drayage, Transloading, Warehouse, Hot-Shot, Car Transport — Numbering the cards (1…5) and using themed photos instead of icons is a classic B2B logistics move: “one frame = one service.” Each card links to its own service page built on an identical “Why Partner With Us + 4 advantages” template.

Who We Are — a concise brand statement

A separate “dark” Who We Are block: on the left, a large outlined reproduction of the MH SHIPPING INC brand mark; on the right, one paragraph about positioning (“trusted partner for top-tier logistics solutions … customer-centric approach … intermodal shipping, warehousing, or tailored logistics”) and a “Read More” button. Below it, a large helicopter-shot panorama of the container yard with the same green overlay filter. No CEO photo, no “our story”, no list of years in business — the company’s position is stated in one paragraph and one frame.

A whole screen given over to one typographic statement plus one aerial shot of the yard. That’s characteristic of a brand site working not for “read everything” but for “remember the frame” — the client comes back to Schedule a Call after seeing the scale of the operation.

Companies That Trust Us — a marquee of 21 partners

The trust section is built as a slick marquee of 21 partner logos — and the number matters here. Clients include Remant Cool Logistics, Tasman (made in USA since 1947), Access World, Concord Express Worldwide Total Distribution, FNS Inc, and 16 more companies from cold-chain, freight forwarding, customs brokerage and intermodal. The logos run in colour, at their original proportions, with no grey “logo cemetery” — a signal that these partnerships are real and the company is willing to stand behind them publicly.

'Companies That Trust Us' marquee — 21 partner logos — An infinitely scrolling slick marquee instead of a static grid — on mobile it reads like a story strip, on desktop it underlines the “count.” Logos from Tasman, Access World, Concord Express, FNS — companies from the freight-forwarding and cold-chain ecosystems — validate MH Shipping’s positioning as an integrator.

Get a Quote with a “5-minute” SLA and chip-based service selection

Instead of a separate “Contact” page, there’s an inline form on the homepage headed “Get a Quote (we respond within 5 minutes)”. Four data fields (Your name, Your phone number, Your email, Project Details) plus a row of chip toggles “You are interested in: Drayage / Transloading / Warehouse-Cold-Storage / Hot-Shot-Expedited” — and one green Submit button with reCAPTCHA v3 running invisibly behind it. The request gets qualified before the button is even pressed: the manager sees the service type straight from the tag, and the 5-minute SLA isn’t a marketing slogan but an explicit commitment pushed right into the heading.

'Get a Quote' form with a 4-chip service toggle and a 'we respond within 5 minutes' SLA — Four chip options instead of a select dropdown — faster on touch and more honest about the range of services on offer. The “we respond within 5 minutes” note in brackets next to the heading is a rare, explicit SLA for the logistics niche, removing the doubt of “will my request get lost in someone’s inbox.”

Service pages — one template, four advantages

Each of the five services gets its own landing page (/services/drayage/, /services/transloading/, /services/warehouse-cold-storage/, /services/hot-shot-expedited/, /services/car-transport/), built to a single template: a hero with a photo of the typical scenario plus a large service heading, one summary paragraph, and a “Request a quote” CTA, followed by a “Why Partner With Us?” section with four numbered advantages (Dependable Reliability, Logistics Expertise, Streamlined Supply Chain Management, Cargo Security — shown for Drayage), and the same contact form in the footer. The whole hierarchy rests on the same four content blocks, which allows fast scaling: a new service can be added with about 30 minutes of editing.

Drayage service page — hero + Why Partner With Us with 4 numbered advantages — One template for 5 services — and each keeps its own visual hero frame (a port from above for Drayage, a car hauler for Car Transport). Four advantages (‘5000+ reliable drayage partners nationwide’ as one bullet) give a quick proof of competence without diving into rate schedules or contract detail.

A two-channel team — owner and COO with direct lines

The footer lists two leaders with personal contacts: Mike Hoffman (Owner) and Mark Humenchyk (Chief Operating Officer). Each has a direct email and a direct mobile with the 224 area code (Chicago’s northern suburbs). This isn’t an “info@” mailbox — it’s the personal availability of the company’s first and second in command, a typical trait of asset-light brokerage, where the client is buying not logistics in the abstract but a specific decision-maker.

Stack, integrations, marketing

WordPress on a custom theme — a fast content-editing cycle across the 5 services without developer involvement.
Contact Form 7 — the inline “Get a Quote” form with a service chip toggle, duplicated on the homepage, About, and every service page.
Slick slider — the 21-logo partner marquee (Companies That Trust Us) with infinite scrolling.
WOW.js + fadeInUp animations — sections fade in gently on scroll, with no aggressive parallax.
Google reCAPTCHA v3 — invisible form protection against bots with no UX friction (no “I’m not a robot” checkbox).
jQuery 3.4 + Migrate — client-side logic for the interactive chips and sliders.
SEO — separate landing pages for each service with its own URL path /services/<name>/, a full footer catalogue of services, and direct telephone links for touch-conversion.

Summary

MH Shipping Inc is a compact promo site for an asset-light logistics broker where every component is tuned toward one action: getting the cargo owner to press “Schedule a Call” or fill in “Get a Quote” with its 5-minute SLA. Rather than a large corporate site full of price lists and calculators, there are five focused service landings, 21 partner logos as social proof, and two leaders with direct phone numbers. It’s a business-card site for a B2B segment where the client is buying speed and a person, not a catalogue.