Corporate site · WordPress · 2025

Asphaltera — a road-construction company from Dnipro with its own fleet of heavy equipment

Корпоративний сайт дорожньо-будівельної компанії з Дніпра: WordPress + мульти-слайдер у hero під 3 напрями, каталог 5 послуг, галерея робіт, Google-відгуки 4.8/5 та блог для SEO.

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Brief

Asphaltera is a road-construction company from Dnipro with its own fleet of heavy machinery. They came to us wanting a site that holds three different lines of business at once — asphalt paving, earthworks, and equipment rental — and funnels cold traffic not into a generic “write to us” form but into one clear step, “Request a call”. Plus a separate landing pool for each service, since context ads and SEO bring traffic in on different queries.

What we did

We built a WordPress site with a multi-slide hero covering the three key directions, a catalogue of five services, an “About the company” section with six achievements, a gallery of real job sites, an integration with Google reviews (4.8 / 400 ratings), and a blog for SEO presence around “asphalt paving”, “kerbs”, “pothole repair”. Everything funnels into one action — the “Request a call” button, duplicated in the header, in the hero, and in the “About the company” section.

A service catalogue with photos of real jobs

Five services — asphalt paving, equipment rental, earthworks, pothole repair, and area landscaping — presented as horizontal cards with photos of the company’s actual jobs, a short description, and a link through to a detailed landing page. Not stock renders but the company’s own case photos — this removes the cold client’s core objection: “do you actually do this?”

Asphaltera service catalogue with photos of real work — The “Our services” section — 5 directions each with its own project photos, each linking to a dedicated landing page.

An “About the company” block with 6 fact-based arguments

Instead of a bare “we’re professionals” — six concrete arguments in a two-column grid: 10+ years of experience, up-to-date equipment, hundreds of completed projects, an experienced team, their own fleet of heavy machinery, and on-time delivery. Next to it — a photo of a real work scene, not a stock illustration. The “Request a call” CTA is repeated below the block so the client doesn’t have to scroll back up to the hero.

Asphaltera's «About the company» block with 6 achievements — “Our achievements” — 6 concrete facts about the company on a single screen, plus a repeated CTA.

A work gallery and Google reviews in one flow

The “Examples of our work” slider — photos of real job sites, asphalt pavers, rollers, finished lots — sits right above a block of Google reviews rated 4.8 (400 ratings) with live client cards, avatars and dates. Social proof is placed at the point of maximum trust: right after the client has seen the machinery but before they’ve clicked the CTA.

Asphaltera work gallery and Google reviews — “Examples of our work” + Google reviews at 4.8/5 — social proof right under the project photos, before the final CTA.

Service landing pages with a price table — actual prices per m², timelines and warranty

Each of the 5 service lines opens onto its own landing page (/services/asfaltuvannya-dorig-ta-terytorij/, /orenda-specztehniky/, /zemlyani-roboty/, /yamkovyj-remont-ta-vidnovlennya-pokryttya/, /blagoustrij-terytorij/). The landing isn’t “a two-paragraph service description” — it’s a price table with 4 columns (Service / Price per m² / Turnaround / Warranty) covering 5 line items: road asphalting 5 cm — from 450 UAH/m², 2–5 days, 3 years, yards and parking lots — from 400 UAH/m², 2–4 days, pothole repair — from 300 UAH/m², 1–3 days, asphalt millings — from 250 UAH/m², kerbs — from 150 UAH/linear m. This is not “call us for a price” — these are concrete figures the buyer sees BEFORE the CTA.

Asphaltera service landing /services/asfaltuvannya-dorig-ta-terytorij/: an H1 'Asphalt paving in Dnipro', a list of 5 services, a 5-row price table with columns Service/Price per m²/Turnaround/Warranty, two phone CTAs (095) and (098), a lead form with Name + Phone number + Request a call, 6 benefits in a grid, a work gallery, Google reviews 4.8/400, then a ~700-word SEO block with H2s 'What are the benefits of asphalting' / 'What stages does it include' / 'Why choose us' — Disclosing prices ON the landing page is a B2B readiness signal. Small businesses in road construction — and Asphaltera’s B2B clients are mostly contractors and municipalities — usually hide figures behind “call for a quote”. Here, the opposite: the price per m² is visible immediately, and this *filters out* the wrong audience (anyone looking for 100 UAH/m² won’t call) while *speeding up* the deal cycle with the audience that’s ready (anyone expecting 400–500 UAH/m² calls right away). A 2–3 year warranty on the coating is also a telling figure: the state building standard (DBN) for asphalt is 1 year — 2–3 years here is an upside over the market. The “1–5 day turnaround” column is a *not-a-week-of-paving* promise, not a month — for small parking-lot jobs this is a critical criterion for a client who wants to open a store before the season.

Contacts with a Google Maps embed for the office in central Dnipro and a duplicated lead form

The /kontakty/ page has 3 inline cards (Phone with two lines, (095) and (098), Email, Address) above a full-width Google Maps embed with a precise pin at “60 Dmytra Yavornytskoho Ave, 4th floor, Dnipro, 49000” — right in the centre of Dnipro, not a peripheral yard. The map is pre-loaded with “Enlarge the map” and “Get directions” buttons. Below — a duplicated lead form, “Order quality asphalt for your road today”, with Name + Phone number fields, repeated from every service landing page.

Asphaltera /kontakty/: an H1 Contacts, 3 cards in a row (Phone with 2 numbers / Email asphaltera.info@gmail.com / Address in Dnipro), a Google Maps embed below with a pin on Yavornytskoho Avenue 60, a repeated lead form 'Order quality asphalt' with Name and Phone number fields + a yellow Request a call CTA — Repeating the *“Order quality asphalt”* lead form with identical copy on every service landing and on /kontakty/ isn’t laziness, it’s **deliberate decision-friction reduction**. Cold traffic from an SEO query like *“asphalt paving Dnipro price”* lands on a service page, reads the price, is convinced by the number — and the CTA is right there, no need to click through to “Contact us”. This is a *same-page conversion* pattern focused on a single action: *“Request a call”*. The address *“4th floor” on the avenue* is also a signal: the company has an offline presence in central Dnipro, not a dropship site with a phone number and no office. For road-construction contracting, where a client often has to travel in to sign a contract in person, a physical central office is a conversion factor no weaker than the pricing.

Result

The site works as a single entry point for three lines of business at once: cold traffic from context ads and organic search lands on the homepage, sees the hero slide matching their query, goes through the catalogue with real photos, reads the 6 arguments about the company, checks the Google rating, and converges on one action — a call. Separate service landing pages capture the long-tail SEO for Dnipro, and the blog holds informational queries (“what is asphalting”, “how to install a kerb”) to warm up the audience at the early stages of the funnel.