Spetstranszapchastyna — heavy equipment catalogue site (COPMA, UNIFOREST, Junkkari)
Корпоративний сайт-каталог офіційного дилера спецтехніки: WordPress з білінгвою UA/EN, каталог по галузях застосування, кран-маніпулятори COPMA, лісо- та комунальна техніка, ліди через форму.
Spetstranszapchastyna LLC (s-tz.com.ua) is an official dealer of specialised heavy equipment in Ukraine, operating since 2013. The company supplies, sells and services truck-mounted cranes, forestry and municipal equipment from leading European brands — COPMA (Italy, CPS Group), UNIFOREST and Junkkari — covering the full cycle: from equipment selection and supply to warranty service and genuine spare parts. The site is a multi-page corporate catalogue on WordPress with UA/EN bilingual support, built around two goals: showcase the equipment range by field of application, and convert the visitor into an equipment-selection enquiry.
Technical stack
A custom WordPress theme with an equipment catalogue (categories → products), a separate spare-parts section and a service section. The palette is a deep corporate blue background with a light-blue accent and white typography; the header carries a top info bar (address, email, hours, language switcher) and the main navigation with site search. Bilingual UA/EN via Polylang (Ukrainian as the primary language, EN at /en/). Leads are collected through a validated contact form, backed up by “Request a callback” buttons and a floating call button on mobile. The layout is responsive: multi-column industry and product grids reflow into a single column, and navigation collapses into a burger menu.
Site structure
Main menu: Catalogue (equipment by category — manipulators, log splitters, chippers and more), Spare parts, Service, News, About us (/o-kompanii/), and Contacts. The homepage is a sequence of full-screen sections: hero → about the company → industries served → top offers → advantages → CTA → news → contact form.
Hero — positioning and trust
A pill-shaped overline reads “Official dealer · Since 2013”, the H1 “Heavy equipment for any industry” carries a blue accent, and the lead paragraph mentions hydraulic manipulators, forestry and municipal equipment. Below the CTAs sit three trust markers (a warranty on all equipment, 24/7 support, 500+ customers) that address typical B2B buyer objections right from the first screen.
About the company — 12 years in the market
The “About the company” block features the founding year, 2013, as a separate badge and three pillars of positioning: official dealer of COPMA / UNIFOREST / Junkkari, an in-house service centre with qualified mechanics and genuine spare parts, and flexible payment terms (instalments, leasing, partner pricing).
Industries served — entering the catalogue by application
Rather than dumping the full catalogue on the visitor straight away, the site first segments equipment by field of application — the page’s main UX move. Five direction cards (Power engineering and construction, Municipal services, Forestry, Waste processing and scrap collection, Agriculture), each with a photo and a link to the relevant catalogue section via an anchor (/katalog/#industry-…). The buyer enters “from their own task”, not from a brand of equipment.
Top offers — a product showcase
The “Top offers” section is a grid of product cards with photos, a type badge (Truck-mounted crane / Skidding winch / Chipper), the model name, a short description, and a link to the product page. The selection includes the COPMA truck-mounted crane line (80, 108, 130A, 1000), the UNIFOREST TITAN 40/20 PREMIUM skidding winch, and the Junkkari HJ-500 chipper. A “Full catalogue” button leads to the complete listing.
Advantages, news and contacts
The “Why work with us” block (no inflated prices, no 100% upfront payment, partner pricing, guaranteed commitments) reinforces B2B trust; next comes a company news feed and a final contacts section: a contact form (name, phone, email, message) alongside a full contacts block — an address in Kharkiv, three phone numbers, an email, business hours, and social media (YouTube, Facebook, Instagram).
Inner pages
Individual pages
Besides the homepage: a full catalogue with categories and product pages, separate “Spare parts” and “Service” sections, an “About the company” page, a news feed with articles, contacts, and legal pages (privacy policy, terms of use). Every page exists in two languages — UA (root) and EN (/en/) via Polylang.
Summary
s-tz.com.ua is an example of a corporate catalogue site for a B2B heavy equipment dealer, where the main value isn’t “buy in one click” but guiding the buyer from their industry-specific task to a specific model and a selection enquiry. Catalogue segmentation by field of application, a showcase of top models, recurring trust markers (12 years, official dealership, in-house service, flexible payment), and UA/EN bilingual support make the site a working sales tool in a niche where purchase decisions are made slowly and rationally.
